This project involved the collaborative development of a complete graphic identity for the Centre d’Arts Santa Mónica in Barcelona, a space dedicated to contemporary art and creativity. As a team, we created an abstract logo inspired by the façade of the building, using organic shapes that suggest connection and fluidity, complemented by a color palette that combines warm (orange) and cold (blue) tones, and graphic elements such as node networks and watercolour background to transmit community, identity and cultural dynamism. The design was implemented in various media, such as posters for events (conversations, workshops and artistic retreats), tote bags with original slogans, identifiers for staff and visitors, visiting cards with network motifs, urban banners and technical sheets. The goal was to develop a versatile and modern brand, adaptable to digital and physical environments, to capture a diverse audience and reflect the innovative spirit of the center in 2024.